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Martin Reeves

Martin Reeves is a Senior Partner and Managing Director in the New York office of The Boston Consulting Group. 

Martin’s latest book, Your Strategy Needs a Strategy, cowritten with Knut Haanæs and Janmejaya Sinha, was published by Harvard Business Press in June 2015 and is available in 10 languages.

Martin is also the Director of The BCG Henderson Institute, BCG’s vehicle for exploring the latest thinking in business and inspiring business’ next game. Current themes include growth and resilience, strategy and artificial intelligence, self tuning organizations, strategy and sustainability, new bases of competitive advantage, corporate longevity, organizational ingenuity and economic complexity.

Martin joined BCG in London in 1989 and later moved to Tokyo, where he led the Japan health care practice for eight years and was responsible for BCG’s business with Western clients. He has led strategy assignments in healthcare, consumer goods, financial services, and industrial goods in Japan, the US, and Europe. 

How to Build a Company to Last 100 Years

If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. In this talk, Martin shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.

Your Strategy Needs a Strategy

In a business environment that is becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this talk based off his book , Your strategy Needs a Strategy, Martin provides a new framework: the strategy palette to guide how to choose and execute the right approach.

The Strategy Palette

A 3 minute video that gives an overview of the strategy palette that is the core methodology in the Your Strategy Needs a Strategy book.

Additional resources on latest topics 

CORPORATE LONGEVITY 

6 principles for business leaders, based off biology, to build companies that last. 

HBR article: https://hbr.org/2016/01/the-biology-of-corporate-survival

Interactive robustness tool to calculate the longevity of your company: http://robustness.bcgperspectives.com 

Podcast: http://workingcapitalreview.com/2016/03/strategy-conversations-the-biology-of-corporate-survival/ 

REJUVENATION 

An approach for how companies can fight the effects of corporate aging and avoid the success trap. 

HBR article: 

https://hbr.org/2015/11/dont-let-your-company-get-trapped-by-success 

HBR video: 

https://hbr.org/video/4748457569001/the-strategy-trap-successful-companies-fall-into 

POST-MERGER REJUVENATION 

How to rejuvenate the potential for growth thorough M&A 

BCG perspective: https://www.bcgperspectives.com/content/articles/strategy-postmerger-integration-rejuvenation 

Additional resources on latest topics, cont. 

INTEGRATED STRATEGY MACHINE 

6 principles for business leaders, based off biology, to build companies that last. 

HBR article: 

https://hbr.org/2016/04/welcoming-the-chief-strategy-robot 

BCG perspective: 

https://www.bcgperspectives.com/content/articles/strategy-technology-digital-integrated-strategy-machine-using-ai-create-advantage/ 

THE SELF-TUNING ENTERPRISE 

How organizations can understand and use algorithms to extend self-tuning principles across the enterprise. 

HBR article: 

https://hbr.org/2015/11/dont-let-your-company-get-trapped-by-success 

BCG perspective: 

https://www.bcgperspectives.com/content/commentary/business-unit-strategy-growth-reeves-algorithms-can-make-your-organization-self-tuning/ 

ADAPTIVE ADVANTAGE 

This book proves how companies can sharpen their edge by accelerating the clock speeds of their strategies to match those of their markets. 

BCG perspective: 

https://www.amazon.com/Adaptive-Advantage-Winning-Strategies-Uncertain-ebook/dp/B007OUTNV6 

Additional resources on latest topics, cont. 

SAVING GLOBALIZATION AND TECHNOLOGY FROM THEMSELVES 

7 opportunities for leaders to improve the economic landscape 

World Economic Forum blog: 

https://www.weforum.org/https://www.weforum.org/agenda/2016/08/globalization-and-technology-need-saving-from-themselves-business-could-have-the-answers

BCG perspective: https://www.bcgperspectives.com/content/articles/strategy-globalization-saving-globalization-technology-from-themselves/ 

INVESTING IN A SUSTAINABLE FUTURE 

The future of sustainability – moving from sustainability to sustain-ability. Joint MIT research report: http://sloanreview.mit.edu/projects/investing-for-a-sustainable-future/ 

Podcast: http://workingcapitalreview.com/2015/02/working-capital-conversations-collaboration-leadership-sustainability-martin-reeves-boston-consulting-group/ 

Offsite links

An Agenda for the Future of Global Business

Feb 27, 2017 Harvard Business Review

Harnessing the Secret Structure of Innovation

Mar 20, 2017 MIT Sloan Management Review